Home » Europe, Podcasts, Soft Drinks » Female-Targeted Energy Drinks in Sweden


February 10, 2012

Female-Targeted Energy Drinks in Sweden


Marketers in Sweden are targeting women with new product launches in the energy drink segment, states Euromonitor International research analyst George Fulep. Femme Natural Boost is the first energy drink in Sweden created specifically for women and is sold in a slim, pink can. Sweden also saw the launch of Natural Magic Energy, which is free of taurine, artificial sweeteners, and preservatives. The worldwide energy drink market is expected to grow by about 27% in value terms annually until 2016, so unique product designs and concepts are welcome in the market.


« Soft Drinks: The Future of the Top Ten Companies | Main | Key Supplements in the Prevention of Chronic Diseases »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Cuba: Key Market of the Future

Diplomatic Normalisation Promises Cuban Evolution for US Cigar Market

Life in Europe in 2015

Konjakkens opp- og nedtur i Norge

FOSHU Gives Hint of Life to Japan’s Soft Drinks Market

The Rise of Social E-Beauty

Investing in Women Business Leaders: Good for Business, Good for Communities - Part II

European Banks in 2015: What to Expect?

Euromonitor to Speak at e-Commerce 2015

Rationalising Intel’s Collaboration with Luxottica on Smart Glasses