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January 24, 2012

New White Paper - Art of Generating Insight: Differentiating "must-have" from "nice-to-have" Information

Euromonitor International is pleased to announce the launch of its latest complimentary white paper.

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The Art of Generating Insight: Differentiating “must-have” from “nice-to-have” Information

Date published: January 18, 2012

A guide for market research analysts, marketers and strategists

Clients of market research have an inherent need to filter through large amounts of data to reach the core of their informational needs. There is no "one-size-fits-all" solution for market research needs. But is it possible to provide market research users with information they would value as "must-have?"

This white paper offers a clear breakdown of the fundamental steps needed to determine what information is most valuable in the hunt for insight. Using case studies and exploring questions relevant to today's marketers and brand leaders, this guide will take you through the mind of the researcher and lead to discerning must-have market analysis in an information-rich research environment.

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