Japanese Companies in Soft Drinks

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Japanese companies have tasted the fruits of acquisitions since 2008, and have seen their shares increase and their portfolios and geographic coverage expand. Kirin’s recent acquisition of Brazilian brewer Schincariol was a milestone in terms of Japanese companies’ efforts to enter Latin America. They are on the right track onto the globalisation road. The challenge is to integrate acquired businesses successfully and to transfer their expertise and R&D into the local markets effectively.

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