Home Care Review: The Strategic Implications of a Recessionary Global Market
Global retail sales of home care in 2010 provide further evidence that the industry’s multinational players need to strengthen their positions in potentially riskier second and third tier emerging markets; first to dilute some of their growth dependency on the BRICs, and secondly, to offset sluggishness in the US and Western Europe. If risk averse strategic planning is undertaken, companies may find themselves dragged into a potentially protracted cycle of home care under-performance.
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