Beauty and Personal Care 2011: Corporate Strategies in and beyond the BRICs
BRIC countries have been the battleground among beauty and personal care multinationals for market presence and value growth over the past decade. Market diversity requires companies to be correspondingly diversified in various aspects, such as product portfolios or distribution channels, in order to develop successfully. The economic downturn and a fragile economic recovery have prompted companies to step up their expansion beyond the BRICs into the “frontier” countries for long-term growth potential.
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