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December 16, 2011

La experiencia de compartir un café

 

Disfrutar de una taza de café es ahora una experiencia que va más allá de tomar una bebida caliente o mantenerse alerta. La llegada de nuevos actores, el lanzamiento de productos más sofisticados por parte de los manufactureros tradicionales, pero también de marcas propias, demuestran el éxito de esta tendencia. La analista de investigación, Caterina Castañeda discute el desarrollo de esta nueva forma de tomar café en América Latina y las oportunidades para las empresas en Chile.

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