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November 9, 2011

Toys and Games: How Demographics and Income Shape Demand

Although the world’s child population has been declining, this will be a short-lived phenomenon. The trend towards smaller families in many markets ties in with other cultural and income shifts that actually stand the global toys and games market in good stead. As two of the key determinants of demand this briefing analyses demographic and income trends to understand their impact on toys and game sales in the future.

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