Ingredients Trends in Powder Detergents: A Bright Clean Future

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Despite a move towards liquid laundry detergents, powder detergents remain in growth globally. However, changes to the way people wash clothes, environmental concerns and increases in raw materials costs mean that manufacturers have to reformulate existing products and launch new products to meet these challenges. These issues and other key trends are discussed in this report, along with category and regional analysis of the ingredients used in powder detergents and future growth opportunities.

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