Home » Consumer Appliances, Latin America, Video » Industria de los detergentes: El desafío de innovar en América Latina


October 19, 2011

Industria de los detergentes: El desafío de innovar en América Latina

La mayor inclusión de las mujeres al trabajo, más acceso al crédito y la “nueva forma” de lavar la ropa en América Latina está generando cambios en la industria de detergentes y lavadoras.

El investigador asociado de América Latina, Marco Salazar, analiza las oportunidades para estas industrias en la región y el cambio de hábito de los consumidores a la hora de elegir y comprar estos productos.

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