Home » Alcoholic Drinks, North America, Video » Flavour Trends in the United States Spirits Market


September 26, 2011

Flavour Trends in the United States Spirits Market

The adding of flavours to spirits such as bourbon is bringing new consumers to the category, explains Jared Koerten, US Research Analyst at Euromonitor International. New launches such as Jim Beam Red Stag with cherry flavoring have been very successful. Vodka has seen success with flavours for many years, so in this category, innovation is key. An example of this innovation is Pinnacle vodka, which has recently launched flavoured vodkas such as gummy, chocolate whipped cream, and cake.

 This video is also available on View our YouTube Channel


« To Sell, or Not to Sell, That is the Question for HP’s New CEO | Main | New Report: Impact of the Arab Spring on Travel and Tourism in the Middle East »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Top 3 Challenges in Reaching the Chinese Consumer

Euromonitor to Speak at Hong Kong Toys and Games Fair

Risks to the Global Economic Outlook in 2015

International Business Provides Moderate Positives in Japan Tobacco Interim Results

A Few Factors Monster May Want to Know When Tackling China – the Thirsty Dragon

Monster: Marketing Energy Drinks in China – the Soft Aspects

Panorama de retail en Latinoamérica ¿estaremos realmente tan afectados?

Heat-not-Burn Launches Open a New Front for the Future of Tobacco

Top 3 Emerging Broadband Markets: Iran, Nigeria and Indonesia

Wait Marketing: The Perfect Marriage between Advertising and Selling