Home » Toys and Games, Video » Toys and Games Crossovers


July 27, 2011

Toys and Games Crossovers

The lines between traditional toys and games and video games are becoming blurred, states Utku Tansel, Head of Toys and Games Research at Euromonitor. Examples of crossovers include:

  • Kinectimals, a video game for the Microsoft X-box and Kinect hardware accessory where a plush animal can be bought and then registered with the game. Once the plush toy's unique code is registered, that plush appears in the video game.
  • Angry Birds, a popular game for mobile phones, has entered the plush toy and board game market
  • Traditional board games such as Scrabble appearing on mobile phones

This video is also available on View our YouTube Channel

 More about Toys and Games TG_50x50_AdultPlayingGame

 


« Webinar Recording: Global Pet Care – What is Driving Growth in 2011 and Beyond? | Main | Shifting Consumer Responses – July 2011 »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Chinese Milk Formula Scandals Lead to High Growth Rates in Australian Formula

Trends Emerge from Top City Destinations Rankings

How will the World’s Largest Emerging Market Economies Fare in 2015?

Industria de belleza y cuidado personal en Chile se mantiene fuerte pese a baja económica

Euromonitor to Speak at ICIS Asian Oleochemicals Conference 2015

Euromonitor to Speak at Retail World Asia 2015

China: Biggest Decline in Corruption Perceptions Index 2014 vs 2013

¿Cuál es la importancia real de la falta de tampones en Argentina?

Going Premium in Russia is a Short-Term Tactic

Important Business Environments for 2015