Rising Prices in Consumer Appliances

July 12th, 2011
Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone

The announcement of Electrolux's intention to raise the prices of its consumer appliances should come as no surprise, states Lorenza Della-Santa, Euromonitor International's Consumer Appliance Industry Analyst. Electrolux and Whirlpool already raised their prices once in the past year due to the rising costs of raw materials. Jon Wright, Head of Global Retailing Research, says that retailers will have to ask themselves two questions: will consumers still buy appliances after prices rise, and if not, will the retailers absorb the new costs pushed onto them by the manufactures? With internet retailing becoming a worldwide trend, store-based appliance retailers will have to remain competitive even with rising unit prices. 

This video is also available on View our YouTube Channel