The global pet care industry has remained upbeat, thanks largely the ongoing pet humanisation trend. With pet owners increasingly view their pets as part of their family, spending on pet is no longer restricted to essential items such as pet food, but increasingly on discretionary items from pet healthcare to pet dietary supplements, as well as on higher quality products/services that are even to comparable to human.
Therefore in this presentation, we will look into the development of the pet care industry, emerging geographies and categories and how leading trends are shaping the competitive and distribution landscape. We will also cross-reference Pet Care data against the following systems to access potential market opportunities for all categories within pet care:
- Cross-reference pets data against Health and Wellness Food and Beverages system to assess opportunities for organic, fortified/functional, better-for-you food and beverages
- Cross reference against dog/cat food packaging data on packaging system, which show more on things like gravitation from metal food cans to flexible pouches.
- Cross reference to Retailing system to get an further insight as to market prospects of pet specialist channels