The Home and Personal Care industries saw growth accelerate in 2010 with the recession seemingly a distant memory. That said growth in 2010 was on the whole driven by developing markets which proved resurgent and a much needed boost to developed Western economies (plus Japan) where greater exposure to the financial crisis was still proving a significant barrier to a better all round performance.
Certainly in Personal Care, there was evidence that the inspirational was making a return to the industry with the notable rebound of premium in many markets where consumers had looked elsewhere during leaner economic times. There was a similar story in home care where manufacturers efforts to develop new innovative products had somewhat surprisingly resulted in them being able to hold back the tide of private label even in its most developed market place of Western Europe.
Although consumers migrated back to some of their previously held consumption patterns there was evidence that consumer life styles were continuing to change with the digital world continuing to play a larger role in domestic, social and economic life. It also seemed that the sustainability debate was also evolving with signs that low cost disposable culture which had typified the post millennium consumer economy was at an end with perhaps significant implications long term implications for some products categories.
In this webinar Euromonitor International investigates the short and long term industry prospects by exploring the shifting patterns in retail channel distribution and the growing importance of non-store retail, as well as major category and geographical growth opportunities for the future.