According to Euromonitor International, in 2010 and 2011 the soft drinks industry was expected to grow in global total volume terms by 4.4% and 3.8%, respectively. However, total value growth for soft drinks will be below volume growth with value expected to grow between 1% and 2% in both years. These growth rates, particularly for total volume, are beginning to recover from the depths of the financial crisis. While the trends are positive, growth rates are not quite back to pre-crisis levels.
In this webinar, Euromonitor will examine how emerging markets are expected to remain the fastest growing markets with soft drinks driven by organic growth potential in developing markets. Although sales growth will be slow compared to what was previously expected, developments will be positive. This growth in emerging markets will not fare well with soft drinks manufacturers whose core markets are within the developed regions of North America and Western Europe. Interestingly, on a percentage growth basis, Asia-Pacific is projected to lead in RTD volume growth, but Latin America is projected to lead in value growth.
- Soft Drinks in 2010 is on the road to recovery, approaching pre financial crisis growth rates.
- Asia Pacific ascends in value and is forecasted to surpass North America in 2011.
- While bottled water is the largest soft drinks category based on total volume, carbonates is a larger market in total value sales.