Join Euromonitor for a free webinar: Global Packaging - Innovating out of the Slump

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With 2009 and 2010 dominated by the economic situation, it has been tough times for packaging. Whilst this may suggest it’s a good time for retrenchment and falling back on tried and tested packaging, we’ve seen that even in trying times, innovation is key to engaging with consumers and maintaining sales. Packaging innovation in a growing market focuses on convenience, communication and shelf impact to catch the consumer’s eye. This has not changed but now price, or more specifically value, needs to be a clear aspect in the mix. In this webinar, Euromonitor International will investigate how the packaging industry is performing now that the global economy has staged a better-than-expected recovery in 2010.

We will examine the general state of the market as well as provide insight on trends affecting key pack types such as ongoing economic uncertainty in various markets, changing consumption patterns, shifts in preferred product formats and the influence of developing regions on packaging performance.  We will also illuminate how packaging is responding to trends such as polarisation, eco-credentials and the provision of value.

Finally, we will examine what the future holds for the industry looking at regions and categories.

Key Facts:

• Food dominates the packaging industry accounting for 43% of global retail packaging
• China and India will drive forecast growth accounting for 66% of retail unit volume growth in 2009-2014
• Flexible plastic is the most widely used pack type followed by folding cartons
• Switching from glass bottles and beverage cans will see PET take the number two spot by 2012

 

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