Home » Beauty and Personal Care, Video » Beauty and Personal Care: Entering the New Media Market


November 5, 2010

Beauty and Personal Care: Entering the New Media Market

Carrie Lenard, Beauty and Personal Care industry analyst at Euromonitor International, states that beauty and personal care manufacturers are using new advertising techniques to reach out to consumers during the economic recovery. The internet has been a popular outlet for new advertising, especially since many consumers are permanently connected to the internet via mobile phones.

As a result, beauty and personal care manufactures are reaching out to consumers with new media. Some examples include:

  • Estee Lauder acquiring Smashbox, a beauty company which retails primarily online
  • Beauty and personal care brands appearing on Twitter and Facebook
  • L'Oreal sponsoring beauty and personal care celebrity Lauren Luke 
  • Many beauty and personal care brands starting their own video tutorials on Youtube and Facebook
  • Manufacturers selling directly to consumers through e-stores

Lennard ends by stating that beauty and personal care manufacturers who adapt to new media advertising and techniques will be the ones that prosper in the long term. 

 Watch this video on View our YouTube Channel


« The retail swagger of tech icon Apple | Main | Consumer Appliances Unit Volume Growth in 2010 (datagraphic) »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Introduction to the Indian Budget

Leading Trends in the Beauty and Personal Care Industry

Event Preview: WWD Digital Forum London 2015

Affordability is Key in Global Food Packaging

Opportunities and Challenges in Specialty Food Ingredients

Kraft-Heinz Merger Proves to be the Biggest Deal in Packaged Food History

Invertir en investigación de mercado global una guía estratégica para PYMEs

Pesquisa de mercado: guia estratégico para PMEs

Investing in Global Market Research: A Strategic Guide for SMEs

Highlights from New 2015 Food Packaging Research