Home » Beauty and Personal Care, Video » Unilever acquires Alberto Culver


October 4, 2010

Unilever acquires Alberto Culver

Unilever has just acquired Alberto Culver, and according to Euromonitor International's Beauty & Personal Care Industry Analyst Oru Mohiuddin, some analysts are asking why Unilever has made this move when the company had previously stated it wants to focus on emerging markets. According to Mohiuddin, the benefits of Unilever's acquisition of Alberto-Culver are as  follows:

  • Unilever has increased its hair care portfolio
  • Unilever plans to roll out its newly acquired value hair care brands in Latin America, where it already has a large operation
  • Unilever can finally penetrate the hair care market in the United States
  • Alberto-Culver recently acquired an organic skin care brand called Simple that has immense global potential, which Unilever now owns
  • Unilever was coming under market pressure for deodorant expansion, which it gained in the acquisition

Mohiuddin continues the discussion by stating that Unilever did not pay too much for Alberto-Culver. The price tag was large, but the global potential of the newly acquired brands are immensely beneficial to Unilever.

Lastly, it is expected that  L'Oreal and Procter and Gamble will be going shopping for new acquisitions in response to Unilever's move. Beiersdorf, the company behind the Nivea brand, could be next as a potential acquisition target. 

 This video is also available on View our YouTube Channel


« Webinar Recording: After the Fall - Opportunities for Global Packaged Food Amidst Economic Uncertainty | Main | Join Euromonitor at the International Herald Tribune Heritage Luxury 2010 Conference »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

In Battle for Pakistani Youth, Coca-Cola Gains Share by Cultivating Local Stars

Inside India’s High Growth Luxury Market

Going Green Unlikely to Significantly Boost Western Europe’s Bottled Water Market

Top 5 Manufacturing Economies: What Challenges Are They Facing?

The Top Three Trends in Video Games

Latin America Shows Growth in the Traditional Café Segment

The Rise of Cycling Cities in Europe

Businesses in Asia Catering to Halal Tourism

The Different Faces of Natural Skin Care

What Impact Would Scottish Independence Have on the Retailing Industry?